This famous image by the great Norman Rockwell is the most iconic image Americans associate with Thanksgiving. But the 1943 illustration was not about Thanksgiving, but something even greater.
The great Normam Rockwell created 323 illustrated covers for America's most popular magazine, The Saturday EVening Post, for five decades, capturing the best of America. And the image above is one of his most famous. But it was never on the cover of the Saturday Evening Post, nor was it specifically about Thanksgiving!
Rockwell painted this image and three others in response to President Franklin D. Roosevelt's 1941 State of the Union address, which became known as the "Four Freedoms speech." Those freedoms, Roosevelt stated were The Freedom from Want, The Freedom of Speech, The Freedom of Worship, and The Freedom from Fear.
In 1941, when Franklin gave delivered the address, Europe was already embroiled in the beginning of World War II, fighting against the fascists, Hitler and Mussolini, who had already deprived their people of those freedoms and threatened to do so for the rest of the world.
Rockwell produced these four illustrations depicting these freedoms: (beginning upper left, Freedom from Want, Freedom of Speech, Freedom from Fear, and Freedom of Worship.
Although Rockwell had originally approached the military for a commission to do the series of posters, "Ours...to fight for," the military didn't like them. But the editor of The Saturday Evening Post, Ben Hibbs, did! They featured the artworks in the March 6, 1943 issue. By then the United States was deeply embroiled in the war itself. The images became so wildly popular, Hibbs printed posters that showed up i schools, post offices and libraries across the country.
The military changed its tune about Rockwell's Ours...To Fight For posters. They asked to use them for their war bonds campaigns that ultimately brought in $132 million in bonds and stamps (worth $.75 billion today)
In today's world, ravaged by wars and starvation and our own civil strife, Rockwell's poignant image still means as much now as it did then. It is the iconic image of thanksgiving, family and joy. May we all experience joy and togetherness of family and thankfulness this holiday. Wishing you all peace and good food this Thanksgiving.
If you enjoyed this post, you may enjoy these related posts:
•Thanksgiving, A Native American Event
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